PRIMO Red Vermouth from Lanzarote

A vermouth with a volcanic soul and island character. PRIMO Rojo is born in a land of fire and wind, where vines battle the sun and ash to offer something unique. Its base of wines made with Volcanic Malvasía and Diego preserves the fresh, mineral essence of Lanzarote: vibrant acidity, intense aromas, and that salty undertone that only the Atlantic can provide.

This Atlantic gem is combined with a carefully blended blend of herbs and spices, blended with precision to respect and enhance the personality of the grapes. The result is an elegant, exotic, and spirited vermouth that transports you directly to the island with every sip.

Perfect for pairing with vibrant appetizers, flavorful Iberian cured meats, pickled seafood, or blue and cured cheeses with character. And if you're into cocktails, it's a luxurious all-rounder in both classic recipes and more daring creations. A vermouth that doesn't settle for being overlooked.