"Protect Me From What I Want": Why Eating Cheese Shouldn't Be a Sin

"The boxer won't let me."

Rubén and I were in the car talking about that CrossFit box near our house. Customers greet us warmly, look at the cured meats, wine, or chocolates with nostalgia... and confess, laughing, that they love everything we sell, but the gym doesn't let them "sin." As if cured cheese were a call from your ex at 3 in the morning.

We're not talking about guilt here. We're talking about taste.

A good early harvest EVOO, an artisanal raw milk cheese, a can of razor clams that looks like they were sculpted by an Atlantic god... these shouldn't be prohibited. They should be subsidized by Social Security.

And then we remembered Rosalía before the Met Gala.

Yes, the t-shirt that has gone around half the internet:

"PROTECT ME FROM WHAT I WANT"

We saw it and said: THAT'S US!

That's what we feel when we open a €10 can of mussels in vermouth marinade. When we open and cut a wedge of cured cheese. When we smell and spread one of our artisanal sobrasadas.

We don't need protection. We need bread.

We know you take care of yourself. That you do intermittent fasting, burpees, that you don't eat carbs for dinner, and that you have a stainless steel bottle with your own name. But we also know that when you go to our store, your brain does a handstand and screams at you: Do it!

So, if the guy at the gym gives you the dirty look, tell him you are in the loading phase… emotionally.

We don't just sell food: we sell little "yeses" in a world full of "noes."

And if you feel bad about craving cheese, chocolate, or a vermouth with olives on a sunny terrace, think about it this way: if a message on a Rosalía t-shirt can sum up how you feel, we can give you the perfect excuse to eat it.

Because we're not here to protect you from what you want.

We're here to celebrate with you.

This is D'12 Gourmet.